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Not An Ordinary Time

April 4, 2012

– By Olimpia Del Boccio | Communications Manager –

In 1997 I attended Se Habla Español, one of the first conferences dedicated exclusively to the U.S Hispanic market. It was there that I first remember witnessing the frustration of our industry leaders. There was a lot to be done and they knew it.

More than fifteen millions Latinos later (we were only 35 million in 2000) we are a grown up industry with bigger challenges, opportunities and risks than ever before.  But big challenges can be good news. That’s why I see April 2012 as the beginning of a very special period.

Starting April 10th the third edition of Hispanicize promises 4 days and 60+ sessions jam-packed with conversations about social media, marketing, entertainment and innovation, where marketers, brands, media, bloggers and even celebrities gather in one event right here in Miami.

At Alma we are very enthusiastic to be part of Hispanicize. Our very own Luis Miguel Messianu, President – CCO, will be debating in Reaching for Relevance: The Future of Multicultural Agencies (April 12 @3:10PM). It is sure to be one of the liveliest panels of the conference.

Additionally, Diego Yurkievich, SVP Executive Creative Director, will be a panelist in the Selling Breakthrough Latino Creative session (April 11 @ 12:45PM) discussing the challenges of selling great Hispanic ideas. Then, on April 12 @ 1:30 PM he, together with the Alma team and Kelly Thul, CPCU at State Farm, will share best practices in their case study Get to a Better State.

Last but not least Silvina Jover-Cirillo, Alma’s Community Manager for State Farm Latino will be evaluating how to keep a community engaged in Building La Comunidad: How to Successfully Manage Online Latino Communities for Your Brand. (April 13 @ 1:30PM)

But wait, hay más, on April 30th Miami also welcomes FIAP (Festival Iberoamericano de Publicidad) for the first time in 43 years.  We are excited to have the best creativity from Latin America right here in nuestra ciudad. The festival goes through May 2nd and there is a lot of anticipation about the conferences, awards and presentations including the FIAP Hall of Fame induction ceremony honoring our partner and good friend Bob Scarpelli (DDB Worldwide) on Tuesday May 1st.

Y como si fuera poco and right when FIAP is concluding, the AHAA (Association of Hispanic Advertising Agency) and the Circulo Creativo Latino de Estados Unidos get together to celebrate the annual AHAA Listen Up conference which includes the first edition of the USH Ideas Awards.

The USH Ideas Awards is like un sueño coming true for Circulo members and creators whose primary vision from its foundation back in 1999 was to promote creative excellence among professionals working in this advertising market… buena suerte.

It seems like fifteen years ago we were only talking to ourselves, probably because we needed it. Today we are not only talking to others outside the segment, but most importantly the mainstream is talking more and more to us. Se volteó la tortilla.

Welcome to a not so ordinary time and follow us @AlmaAgency to keep the conversation going.

Olimpia –

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