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Spreading the Concept of “Fusionistas”

November 7, 2011

– By Alma –

Our very own VP of Strategic Insights, Marta Insúa, was quoted in the new book Marketing to the New Majority by David Burgos and Ola Mobolade. We’re proud of having her as a pivotal part of our team!

As a segment, [Fusionistas] are naturally multicultural, serving as the linchpins of cultural influence, for their peers of all ethnicities. American culture is an essential part of their identity.

The term “bicultural” means different things to different people. Often people mean the degree to which a person speaks two languages. Yet language is just one aspect of culture… Fusionistas self-define as 100% Latino plus 100% American.

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